Need to fire up your sales team for the upcoming trade show fall season? The opportunities abound at trade shows for finding and closing a lot of business for your company. Prospects PAY to come to YOU? What a concept!
As you prepare for the fall trade show season, use this article to encourage your booth staff to think beyond the usual. The author, Shawn Finder, CEO of Autoklose, has obviously worked a lot of trade shows. I found most of his tips to be fresh and intriguing.
His first 4 tips involve becoming familiar with the show and to the attendees, before the show even starts. Social media and the internet make research easy, so you can become knowledgable about the people who will be attending, as well as making yourself ( booth staff) known to the attendees.
At the show, Shawn encourages the reader to be proactive with not only attendees, but with competitors and other exhibitors. There is so much to be learned at a trade show just by asking questions!
As you prepare for the fall trade show season, use this article to encourage your booth staff to think beyond the usual. The author, Shawn Finder, CEO of Autoklose, has obviously worked a lot of trade shows. I found most of his tips to be fresh and intriguing.
His first 4 tips involve becoming familiar with the show and to the attendees, before the show even starts. Social media and the internet make research easy, so you can become knowledgable about the people who will be attending, as well as making yourself ( booth staff) known to the attendees.
At the show, Shawn encourages the reader to be proactive with not only attendees, but with competitors and other exhibitors. There is so much to be learned at a trade show just by asking questions!
